Introducing Aveda's Shampure Shampoo, Designed To Provide Moisture For Every Hair Type. This Essential Product Offers Daily Cleansing For Your Hair. It Works Gently To Remove Impurities And Unwanted Particles From Both Hair And Scalp, Infusing Them With Softness And Shine. The Unique Formula Is Enhanced With Abyssinian Oil, A Natural Ingredient That Rejuvenates Your Hair While Promoting Its Natural Movement. With A Delightful Texture, This Shampoo Features Aveda’s Signature Fragrance, Creating A Soothing Aroma That Lingers On Your Hair, Derived From 25 Organically Certified Floral And Plant Essences. The Product Is Sustainably Produced Using Wind Energy, Has Not Been Tested On Animals, And Comes In Packaging That Is Both Recycled And Recyclable.