It is brand and has premium quality. It is a pretty replacement for your old, broken, non-working floor head. Easy to install and remove. Suitable for Dyson V7 V8 V10 V11 V15 Vacuum Cleaner Removable & Washable: The soft roller is easy to remove by using the supplied screwdriver, wash it with cold water and stand the brush roll upright after that, then leave it to dry completely for a minimum of 24 hours before refitting.(NOTE: ake sure The Soft Roller is completely dry before starting vacuuming again.) Colour: Material:ABS Package Contents: 1 x soft roller brush head 1 x screwdriver Only the above package content, other products are not included. Note: Light reflection and different displays may cause the color of the item in the picture a little different from the real thing. The measurement allowed error is +/- 1-3cm.