Capturing Customer Equity: Moving from Products to Customers

HUF31,390.00
+ HUF7,699.00 Shipping
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Capturing Customer Equity: Moving from Products to Customers

Capturing Customer Equity: Moving from Products to Customers

Sold by:

Capturing Customer Equity: Moving from Products to Customers

HUF31,390.00

Only 1 left in stock
+ HUF7,699.00 Shipping
Sold by:

HUF31,390.00

Only 1 left in stock
+ HUF7,699.00 Shipping

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Description

Divided into five chapters this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts tables and figures in order to make complex information easy to access and understand.
  • Fruugo ID: 434382683-911590175
  • ISBN: 9780789033406

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Dispatched within 6 days

  • STANDARD: HUF7,699.00 - Delivery between Wed 26 November 2025–Tue 16 December 2025

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